Welcome

Market Truths is committed to providing you with valid, reliable, and actionable information so that you can make sound decisions.

We provide state of the art market research and analysis for organizations of all sizes.

• We do custom projects to meet client needs rather than imposing a “one size fits all” solution.
• We have the skills to ensure that the information collected is valid, reliable, and produces actionable recommendations.
• We use sophisticated analytical techniques, enabling us to uncover insights that other research providers might miss.
• We have the expertise to ensure that data mining, Web surveys, and other technology-intensive projects run smoothly.

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Virtual Worlds

We have special expertise in researching within and about virtual worlds such as Second Life. We can help you determine whether your target market is present in a given virtual world, monitor attitudes of virtual world participants toward your brand, investigate how participants in virtual worlds want to interact with your brand, or see how participants react to your virtual world presence or an event you hold in a virtual world.

Web Surveys

Do you need to do an online survey? Web surveys are one of our specialties.

We offer full service surveys in which we design your survey for you, implement and host it on the Web, collect and analyze your data, and provide a report of the results.

We also offer survey support if you have the time and expertise to do some of the survey yourself but want some extra help reviewing the survey prior to you implementing it or analyzing the results once you’ve collected your data.

Branding and Positioning

The success of your product or service depends on how it is perceived relative to its competitors. We can create perceptual maps for different market segments using techniques such as multidimensional scaling to show how consumers think your product or service rates relative to its competition.

Other project types …