Welcome
Market Truths is committed to providing you with valid, reliable, and actionable information so that you can make sound decisions.
We provide state of the art market research and analysis for organizations of all sizes.
- We do custom projects to meet client needs rather than imposing a “one size fits all” solution.
- We have the skills to ensure that the information collected is valid, reliable, and produces actionable recommendations.
- We use sophisticated analytical techniques, enabling us to uncover insights that other research providers might miss.
- We have the expertise to ensure that data mining, Web surveys, and other technology-intensive projects run smoothly.
Recommended Reading
Virtual Worlds
We have special expertise in researching within and about
virtual worlds such as Second Life. We can help
you determine whether your target market is present in a given virtual world,
monitor attitudes of virtual world participants toward your brand,
investigate how participants in virtual worlds want to interact with your brand,
or see how participants react to your virtual world presence or an event you hold
in a virtual world.
Web Surveys
Do you need to do an online survey? Web surveys are one of our specialties.
We offer full service surveys in which we design your survey for you, implement and host it on the Web, collect and analyze your data, and provide a report of the results.
We also offer survey support if you have the time and expertise to do some of the survey yourself but want some extra help reviewing the survey prior to you implementing it or analyzing the results once you’ve collected your data.
Product Planning
What combination of attributes and features should be included in your new product? Which are most important to likely buyers? Are people willing to pay enough to cover the cost of adding “bells and whistles” to a basic product? We can use techniques such as conjoint analysis to get the answers to these questions and others like them for you.
What’s New?
- Research Tip: Integrating Information Requirements and Data Collection Methods, 18 Jun 2008.
- Interesting Result: Bigger Isn’t Always Better, 18 Jun 2008.